Nomadic Display

Mastering the Fundamentals: the Importance of Trade Show Pop-Up Displays


While multimedia installations and 3-dimensional exhibits might receive the lion's share of attention, it is the simple pop-up display that still contributes most to trade show success stories. Versatile and inexpensive, a great pop-up display draws the attention of passersby, informing them quickly and without their even realizing it. Displays of other kinds can certainly make a difference, then, but it is the humble pop-up that remains the backbone of every productive trade show initiative.

Beyond ensuring that each pop-up contains a wealth of fascinating information and graphics, then, it makes good sense to make sure that each is suitable at an even more fundamental level, as well. That means seeking out those manufacturers that have proven, over time, to understand what really contributes to pop-up display functionality.



At www.nomadicdisplay.com, for example, one company makes a strong case for what thoughtful, thoroughly considered design can do for a pop-up display. As the company highlights at nomadicdisplay.com/displays/pop-up-displays/, there are a number of features and design techniques that can make for a more successful and effective display of this kind.

One of these, for example, is fast setup. Too many trade show exhibitors struggle in this respect, wrestling displays that were simply not designed for easy setup. Wasting time in this way, they invariably pass up on other opportunities for improving a trade show exhibit, and that can undermine the success of the whole effort.

Another important factor is portability. A pop-up display that does not break down easily and compactly will be more trouble to ship, and that can lead to bigger troubles of other sorts. The larger and bulkier a broken-down display is, in fact, the less likely it is to reach its destination on time and intact. It only makes sense, then, to seek out those displays that are most capable and best designed in this respect and others.

While some might be inclined to overlook them, then, there are plenty of good reasons to pay close attention to pop-up displays. Because of their fundamental, basic importance, this kind of effort almost invariably pays off in major ways over the course of a show.